DeckWise® Point of Purchase (POP) Shelving Program encourages dealers and distributors to expand their range of DeckWise® products, leading to increased product visibility, customer engagement, and overall sales growth.
Why? It's simple: According to longstanding industry research, including studies by Point-of-Purchase Advertising International (POPAI), a significant majority of brand decisions—historically around 70%—are made in-store. While shoppers often arrive with a general shopping list, the final decision between brands—like choosing between Cheerios™ and Special K®—is frequently made on the spot, influenced by eye-catching displays, packaging, and promotional signage. Even in today’s digital age, in-store marketing remains a powerful tool in shaping consumer choices.
Customize your shelf display with combinations of DeckWise® products you feel best suites your customer needs. Whether it’s fasteners, finishes, tools, or accessories — mix and match to suit your store’s needs.
POP Product Submission FormOnce we receive your product interest form, your DeckWise® Sales Representative will reach out to discuss product quantities, sizes, pricing, availability, and delivery.
Need help putting together your POP Display? Click the QR code for a video or the POP Installation Guide link below!
POP Installation VideoPOP Installation Guide
See above image! To ensure maximum visibility and optimal consumer engagement, DeckWise® has strategically designated specific product placement locations—from the top shelf to the bottom shelf.
Dealers, please follow these placement recommendations when setting up your product displays. Proper arrangement is key to attracting attention, improving sales, and maintaining brand consistency across all retail environments.
We encourage all DeckWise® Dealers to show off their custom POP displays by snapping a photo in your store or showroom and sharing it on your business’s Facebook page. Don’t forget to tag @DeckWise on your Facebook page as well! It’s a great way to highlight your product offering, attract local customers, and gain exposure through the DeckWise® community. Let’s see how you’ve built your display—creativity is welcome!
